Sunday 18 September 2011

Collage

I was fed on nerves in my first week of trading, I never thought about what it would be like to trade until the night before.
How nervous was I standing in the street? Being gazed at, nervously being seen by passersby, feeling the close proximity of the customers, the way everyone stared at me as they walked passed. The first day was the hardest, and I was hidden behind the van facing the bicycle shelter, because, of course, it rained my first few days. It rained, and it rained.  I didn't realise how tired I would be from waking up at 4.15am for the first time in my life, and of course, I was still learning my new espresso machine, which I would come to know intimately. The silver machine awakens each morning, breathing fire into coffee, this dragon machine, friend, my warmest pal.
And so I stood in a puddle for those first three days, and watched the sugar became wet on the table underneath the shelter.
"Your table is getting wet" Michael said, my local who became a regular.
"I know." We both looked at the table sadly.
"What will you do when the weather gets really bad?"
"I don't know yet."
Commuters searched me with their eyes asking, "Will you be here tomorrow?"
And I was. And the next day as well. I was there every day except the weekend.
That was three weeks ago.
I've had a couple of mornings where I failed to get my night's sleep beforehand, and my regulars were sympathetic. But this reminscing does not constitute a collage, the first few weeks of my trading was interspersed with changes at home, shedding my marital status, (I had been alone for years).
I saw a sign above every door that said, "be true to oneself". And so everything has been changing at once. My business is changing me, I shed the Job and became my own Employer. I feel part of a special club. I know secrets. I know what it is like to risk everything to make something from nothing. My new friend said I had created an oasis in a desert.
 Yes, looking back at these first few weeks, is like looking at a collage of experiences, of places and dreams, I see the faces of people I knew for a few moments who are now gone, back behind a wall.
I am waiting now to see what comes next. As I surrender to my afternoon nap that was once a waking dream, I find that I am no longer fearful. I am ready for the next chapter.

Wednesday 22 June 2011

Rainy June

The past few months have been a haze, and the recovery of my husband has been mirrored by the new emerging plants in the garden, leaves grown from seed; the tender fuzzy lavender and mint and the newcomers from the garden centre, all proud and strong. Each day has been littered with questions about what I should do with my life, what comes next and where am I going? The desire for independence was inside me firing and pushing me forward to search for a new dream, and I think I found it. It was hidden, masked by my own cowardice.

I decided not to pursue e-publishing. A business plan showed me clearly that the publishing sector was on its death bed, even the big players were dying. Who is making money writing? (I mean writing not blogging.) What are people reading? (Blogs or Articles?) When the networks go down, and the power stations die, who will find our emails and our digital footprints? No. This publishing dream will only cause me pain, and until the sector discovers how to look after writers and the meaning of their work, I will not take it on alone, the challenge is too big.

The next step was to look at my other dream, running a bistro.

The sector is a buzzing zoo! And in the past few months we looked at coffee shops for sale, and met charming chancers. Tired couples seeking a fat nest egg for their retirement, individuals burned out from poor health. Many had watched their dream turn into a nightmare because even if successful, with no backdoor, no exit, it turned sour. Everyone wants to leave the party in the end, even if it is just to sleep or see the sun rise.
The bistro was a good idea, until the penny dropped that
it would be forever. "Cafe Keya, Welcome."
But once you enter you can never leave. (A trap!)
Not yet. Not yet.
But people need to eat.
They need to drink.
Those cooking programmes are a lie, they are voyeuristic, people don't enjoy cooking, not every day. There is money to be made. How can I get a slice of it?

The last turn in my journey brought me to the mobile caterers. They are the foodie fringe of the catering world, filled with part-timers, smelly burger vans, business scams and summer ice-cream vans. Is there any way I can fit into this market?

And so I come to the end of this chapter, otherwise known as the Beginning, the pre-start phase as it is known in the business world. I found the seed. I made it grow.
Gently and with love and faith. I kept it a secret.

It has been raining for weeks, and I suppose in a way, it's been raining for months. Until now.
Because now I see a rainbow.

I'll tell you about it later.

Friday 18 March 2011

Empty Promises, Fuzzy Opinions, Negative Vibes

Today, I decided to start my blog, as I've had enough of all the agencies, quangos and organisations out there that promise support and help for start-up-businesses.

Yesterday, I contacted the Association of Illustrators for recommended rates for illustrators, and I got an email back saying that they did not offer free advice to non-members! I looked at their website, and it was clear that they were an organisation for illustrators, well I am not an illustrator. I thought that by asking them this important question, AOI would be supporting their members by recommending to a start-up what their rates should be. Nope, I have to pay a fee to join their organisation and then they will tell me. As a not-for-profit they cannot just help non-members (well, I would argue that as a not-for-profit, they should help their members, and the fact they are short-funded is not my problem).

Business Link was another one I tried to avoid for as long as possible. I downloaded some pretty good factsheets yesterday, so my icy heart melted a bit. I was excited to come across a scheme they had running to support women entrepreneurs. Will they help me?

I got a call this morning, "Sorry that scheme is closed."
"But I read it on your website"
"We are in the process of updating that. Due to the government cuts, we have no grants or money to support start-up's."
"What can you do then?"
"I can email you some links and factsheets."
"Ok, fine. Thanks." I could hear her typing away, I was becoming another statistic, I wonder if they will record the phonecall as a positive outcome?

Ok. So other organisations I have contacted in the past week or two were, Elixir, Tie.org, Incito, Finance South East. None of these have gone anywhere.

I have made a list of possible funding sources, ok, the word "list" sounds generous. There are 6 names on the list.

I was watching a Dispatches programme last night about how CEO's of public sector private companies were being paid millions. I feel irritated today with all these organisations that say they support, mentor or help start-up businesses, but then when you contact them, want to charge you £99 to attend business planning workshops, or with the FinanceSouthEast, that is SUPPORTED BY THE GOVERNMENT, charge £950+VAT to get full feedback on your business plan.

There is something weird about all these organisations that are funded by the Government, they have staff and yet when I contact them they charge for all services beyond a half hour phonecall! They want to charge start-up businesspeople who are still working their day job and dreaming of success!

I am feeling the scam, is there anyone else out there on this same journey?